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Game News Sony presents PlayStation Studios and its introductory video animation

While waiting to give us news of the PS5, Sony has just unveiled a new brand. This is called PlayStation Studios and has a very specific purpose.

PlayStation Studios is the name under which we will now find all the exclusives from Sony PlayStation, which includes first-party games of course but also titles produced by third parties exclusively for PlayStation consoles, like Bloodborne. The announcement was made via a short video, which will launch at the start of each game concerned.

Just like in the movies of Marvel Cinematic Universe, we discover vague forms on which appear emblematic characters, like Aloy, Nathan Drake, Ratchet & Clank, Kratos, Sackboy or Ellie. Gradually, the shapes move and end up aligning properly to form the logo. A similarity which is widely assumed by Eric Lempel

, senior vice president and global marketing manager at Sony Interactive Entertainment, who told our colleagues at GamesIndustry.

When (you play our games), you are transported on an adventure with rich worlds, ancient characters and truly captivating stories. We are all huge Marvel fans. One of our greatest games of all time was made with Spider-Man, a Marvel character. But it's really about doing something specific for our games and our industry.

More broadly, it explains the appearance of this unified brand, which he declares intended to make players understand that they are facing games that have received special care:

We thought about how we could bring all of these great games together under one brand, and, really, the point is to make consumers understand that when they see that brand, they are preparing for a solid, innovative experience and deep (…) We think it's a good way to let consumers know that, if they see it, then the quality games they expect from us are there. And this brand will exist for well-known existing franchises, as well as for new franchises that we have not yet explored.

However, and while PlayStation Studios logo will appear on boxes of the games concerned, the opening video will evolve depending on the games and formats. Thus, shorter versions are envisaged for the commercials, and other images can integrate the "ingame" version of the video:

We can adapt this opening video to possibly show a franchise over the years, with the new characters that have been introduced.

Lempel ends his interview with our colleagues by indicating that, until now, Sony has had no difficulty in bringing players to its exclusives, but that it is important to make everyone understand that certain games come from Sony studios and partners.

Profile of MalloDelic, iGamesNews

By MalloDelic, Journalist igamesnews.com

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