News business Ubisoft aims to create a positive cycle between free-to-play and premium games
Submitting annual accounts is always an opportunity to learn more about the intentions of publishers. Ubisoft’s for the first quarter of 2021-2022 allows us to learn more about the strategy of free-to-play and so-called premium games.
There is not that much in it the financial report
First, we measure the success (of free-to-play) by measuring their impact on the audience through the portfolio (the games). We’ll also look closely at engagement and recurring revenue percentage. We naturally expect free games to have a stand-alone base and add to the performance of the entire brand.
Investors therefore asked if they expected an increase in the number of players on The Division (2) with the release of The Division: Heartland. The CFO answered this question in the affirmative and added:
(…) We expect the business model to become more accessible to more people, which will enable us to accelerate our growth in emerging markets. It will also build bridges between premium games and free games. This should allow us to form a virtuous circle with the players and enjoy different experiences through different game modes and business models.
Through MalloDelic, Journalist igamesnews.com