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Xbox co-founder J Allard joins Intellivision – News




If it were necessary to make a list of very important people in the history of video games at Microsoft, that of J Allard would emerge without possible discussion. Co-founder of the Xbox brand, the former chief technology officer for the entertainment and devices division is now the general manager of Intellivision.

He jo ins Tommy Tallarico, famous musician of the video game, and responsible for the resurrection of the Intellivision brand. As general manager and chief technology officer

, Jay Allard will therefore participate in launch of the Intellivision Amico console, scheduled for October 10, and which is intended "for families who consider the contemporary approach to video games too complex". In the Press release announcing this arrival, Tommy Tallarico declares:

We are delighted to add such an incredible industry legend to our team. The experience, vision and leadership shared by J in the technology and video game industries as visionary, product designer and player will further strengthen Intellivision's management team and innovation legacy.

J Allard was at Microsoft from 1991 to 2010, after which he founded Project 529, a company offering software specializing in bicycle registration in order to reduce theft. Back in the video game, he says:

Amico's vision speaks to me, not only because I grew up with Intellivision, but because I grew up playing with my family and friends. Playing together is a timeless concept that the video game industry has largely forgotten. The team at Intellivision is deeply committed to bringing back a fun and affordable shared game for everyone.

Also read:

Trailer presenting the Intellivision Amico

Profile of MalloDelic, iGamesNews

By MalloDelic, Journalist



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