Microsoft has already done some minor rebranding of Xbox Live.
Microsoft has officially confirmed Xbox Live, The network used by the Xbox console and Windows 10, called Xbox network (Yes, use lowercase “N”).
The platform owner told The Verge that this was done “to distinguish basic services from Xbox Live Gold membership.” This is the result after Xbox users noticed the new Xbox network brand on the dashboard of their console.
The dashboard no longer calls it Xbox Live pic.twitter.com/nVf0BQ9ABl
-Adam’EvilBoris’Fairclough (@EvilBoris) March 20 2021
Microsoft renewed its service agreement in August last year, calling Xbox Live abbreviated as “Xbox Online Services.” This move means that the company is ready to abandon Xbox Live Gold and re-lock its online products around Game Pass. Microsoft denied this statement at the time, and then continued to increase the price of gold in January.
Soon after, the vast majority of negative reactions appeared, forcing Microsoft to change direction and announced that free games would soon no longer require a gold subscription. This change is planned to be implemented this year, although Microsoft has not disclosed any details since then.