News business Xbox: Microsoft has always lost money with its consoles
As you know, the process between Apple and Epic Games began on Monday, an opportunity for the public and press to learn a lot from the publication of exhibits and testimonials.
Among the much information published today, one in particular has attracted attention. It was communicated by Nick Instead
We certainly don’t see the iPhone as a competing device. We don’t see the iPad as a competing device (…)
But the most interesting comes next when it was Lori Wright asked about the margin that Xbox has achieved for sale of Xbox consoles:
Wright confirms that the Xbox brand is voluntarily losing money.
“What is Microsoft’s margin on Xbox console sales?”
“We don’t. We sell consoles at a loss.” When asked if Microsoft ever made a profit from the sale of Xboxes, Wright replied “no”.
Manufacturers often state this Selling machines is not profitableand that is the sale Services and games this enables them to recoup their costs. An observation that can be made especially for Microsoft, especially through Record results for the Xbox division in the first quarter. This affidavit from Lori Wright is therefore not surprising in itself, but it is at a time where Microsoft no longer gives exact numbers When it comes to the sale of his machines, percentages and data on services are preferred.
To read too
By MalloDelic, Journalist igamesnews.com