News debate and opinion Xbox series: Microsoft would benefit if the results were more transparent
On the night of Tuesday, July 26th, at home, Microsoft released its results for the second quarter of its fiscal year. That is, the financial results were recorded between October 1 and December 31, 2020. We have revenues of $ 43.1 billion (+ 17%) with a profit of $ 15.5 billion (+ 33%) compared to the results of the prior year period. This is above the analysts’ estimates. Bloomberg, for example, calculated with “just$ 40 billion. All segments of the company are growing compared to Q2 2020. The products and cloud services area, which includes Office, LinkedIn, Dynamics 365, is growing by 13%, and the intelligent cloud area, which includes Azure and cloud servers, recorded a deviation of + 23%. And the video game in all of that? He’s fine. So much so, that maybe we could hope for a return in Xbox console sales.
Xbox and sales, a complicated story
Microsoft and the sales of its consoles have a long history of misunderstandings. In the days of the Xbox 360, proudly displayed in various territories, it became more and more discreet afterwards. While the Xbox One was overtaken by the PlayStation 4 in global sales in 2015, the company announced in Redmond that the brand would communicate in monthly active users rather than in the number of consoles sold. Phil Spencer had stated that the number of monthly Xbox Live users was data requested by their partners and that an installed park can only grow that does not reflect the health of an ecosystem. The great boss of the Xbox brand is right on this point. A purchased console that collects dust is not of interest to Microsoft or third parties. However, because Microsoft takes into account users who sign in to their Xbox Live account with their PC or mobile phone, it prevents an interesting understanding of this number. Though it gives a vague idea of the potential consumers of a game released in the Xbox ecosystem.
A segment “Gaming“In better shape and that might be key
The results presented show a gaming segment whose sales can grow 51% to $ 5 billion. The Xbox Content and Services unit that contains gaming money third party
Transparency in line with the brand’s vision
There is more than to hope that in the future the American giant will demonstrate real transparency with its numbers, transparency beyond that. endorsed by Aaron Greenberg, the brand’s communications manager. Now that the Xbox series appears to be off to a great start despite the split, it may be time to announce the sales numbers for the Xbox consoles, as Sony and Nintendo do with their respective machines. Asked by The guard In November 2020, Phil Spencer stated that if they stopped mentioning the volume of machines sold, his teams couldn’t just focus on this point. However, the release of Xbox sales figures will not affect the performance of the gaming department or the knowledge of monthly Xbox Live users. The Xbox environment can still be considered functional even if fewer Xbox series than PlayStation 5 are sold. Phil Spencer himself admitted at The Guardian that the maneuver could look like this:manipulation”. More transparency wouldn’t be bad.
Perhaps, as time goes on and as its market share improves in the gaming console world, Microsoft will re-publish its console sales, as it does today with the number of Game Pass subscribers. Today Redmond is doing fine and reports show the Xbox Series X | despite production concerns It’s good prospects for the next quarter. Microsoft is in a good position, the Xbox brand is in good shape, and Satya Nadella has said it again: investments will continue.
By Carnbee, Journalist igamesnews.com