If you are a Scandinavian resident then there is a good chance that the name Bergsala will mean a lot to you. The company has been instrumental in distributing and marketing Nintendo products in countries such as Sweden, Denmark and Finland, and, more recently, becomes an investor in SteamWorld Image composer & Form with its corresponding publishing arm, Thunderful. Bergsala, at the time of writing, is the only Nintendo distribution no owned by Nintendo – and the strangest thing is that all relationships are started in lies.
This is an excellent feature IGN covers this subject in great detail, and we recommend that you read it. For a shorter (and less interesting) version, listen. Back in 1981, Swedish electronics store owner Owe Bergsten saw one of Nintendo & # 39; s & Watch's icons during a visit to Singapore. He wanted to not only sell the LCD game to his store, but to distribute the product across Europe. Arriving at this point, he stuck to Nintendo in Japan that he had contacts with a network capable of achieving a higher purpose, and, in fact, his costumes were meaningless.
Though he may not have been economical and truthful, Bergen's idea had become apparent again after he sold out his first order of 30,000 units for Game & Watch, quickly changing to 180,000 a month. In 1983, 1.7 million Game & Watches were sold in Sweden alone – a country with a population of about 8.3 million at the time.
When the demand for Game & Watch stopped, Bergen turned to Famicom, which had just launched in Japan. He was confident that it would be a success in Europe and convinced Nintendo to let him release some of the Japanese console modifications, but it didn't happen because, at the time, Nintendo had decided to release Famicom in the west as the NES (a controversial move, which was encouraged in a small part in faith of Bergen at the console). Bergsala also builds Nintendo Videospelklubb, the author of the Nintendo Club of America's Nintendo-released magazine – one of Bergen's most famous claims.
Today, Bergsala manages Nintendo's business in Scandinavia, and for many players who grow up in that part of the world, just as important a name as Nintendo, Tony, Sega or Microsoft is. It is interesting to think how Nintendo's presence in Europe might have been different if Owe Bergsten had not told the white supremacists who had brought him the kingship.