Leading senior entertainment editor between BANDAI and NAMCO Entertainment America Inc. today announced the new leader of his commercial organization. Video game industry manager Ross Borden joins the company to lead his sales team as Vice President of Marketing; with a focus on cont inuing its emergence in the field of sports as a service, as well as expanding its digital marketing and communications capabilities, and Customer Relationship Management (CRM) programs.
With a passion for doing business and entertaining customers, Borden brings more than two decades of marketing experience to videogames and the tech industry. Having played leadership roles throughout his career at companies such as Namco, NCSOFT and Robot Entertainment, his experience in digital publishing and videogame marketing will play a major role in furthering success at BANDAI NAMCO Entertainment.
«Today, video games offer more entertainment options, with more platforms, access to a wider range of players, more than ever in its history and BANDAI NAMCO Entertainment is poised to offer some of the most exclusive and attractive content for players from all over the world». he said Ross Borden, Vice President of Marketing for BANDAI NAMCO Entertainment America Inc. “An exciting product line for BANDAI NAMCO Entertainment