Google wants to reactivate its Google News Europe news service, as it has already done in other European countries, after just over six years since it ceased to provide the service, in particular in December 2014, due to the entry into force of the intellectual property law.
For this, the company concludes agreements with the main media in our country in order to be able to offer content in News in exchange for financial remuneration, as it has already done in Germany or France, by allocating 850 million dollars. dollars to cover the next few years.
Various media like The confidential, reveal that conversations with the media are advanced. However, there is another obstacle in the way which is none other than the AEDE gun, to the point that if the legislation does not change, the possible launch would be stopped.
According to this, the last word goes to the Ministry of Culture, which will soon have to publish the draft law on intellectual property to be transposed into the European directive.
The European Union supports the conclusion of trade agreements between technology platforms and the media so that content can be indexed and that it can be distributed to all citizens through the appropriate platforms.
In opinion column published at the end of 2020 by Sundar Pichai, CEO of Google and Alphabet, the executive stresses that “Google’s mission must be to organize information from around the world and make it universally accessible and useful”.
This is due to Google’s investment of $ 1 billion ($ 850 million) announced last year in finding deals with publishers around the world to launch Google News Showcase, a service that benefits priori to editors and readers.
What is the Google News storefront?
The service Google News Showcase It is made up of story panels with a strong focus on providing a viewing experience from mobile devices, with the ability for editors to present the information in an engaging and visual way.
In this way, it is the media who can independently display a selection of news items within this new repository. However, there is a double risk as this information is displayed on the Google portal and not on the website of each publication.
Available now in countries such as Germany and Brazil, among others, it helps to process information based on deadlines, thumbnails and related articles. Google stands out by having agreements with over 200 publications around the world.
What dates are processed for the Google News storefront?
The key date on which the government must account for what it decides on copyright and the canon of the AEDE is next June 7, and obviously, the AMI (Association of Information Media) recalls that Google News Showcase It cannot replace media rights included in intellectual property law.
The Association maintains its defense of compulsory collective management, which guarantees the equality of all publishers in defending the value of their content against the use that large platforms may make of it.
In fact, the MAI is hoping that Google won’t use this service to pressure press editors to give up their rights, especially in the current time of crisis caused by Covid-19.