Core group, The technology distributor, announced the formation of a joint venture agreement with Neutron and TecnoLógicas in Argentina.
“We are proud to announce that TecnoLógicas is the ambassador of Grupo Núcleo. The coalition is making it the first retailer to develop a secret program and vision for sex in Argentina. In this way, we bring Grupo Núcleo and its products closer to the many women who use technology. The most important and fundamental thing to highlight in this agreement is the ability to draw up a business and communications plan to improve installation at stations and stores, ”he said. Mauro Guerrero, President of Grupo Núcleo.
“Grupo Núcleo will work together to create the spaces that women have long sought, not only in sound, but as some activists, we think of as real reformers. At the same time, we understand that companies with a gender perspective have an impact on business management, because there are changes such as: improvement of the workplace, increased employee commitment to the company, increased productivity, and reduced turnover. , to mention some benefits, ”he explained Maximiliano Gonzalez Kunz, founder of Grupo Núcleo and CEO of Neutron
"Neutron was born as a promoter of technology projects, a space where we give all our know-how for research, process, development and extension, delivering not only funding but also all communications with brand, marketing, management and legal services, and all The Grupo Núcleo team can add to its range. Neutron will be partnering with Pico Satellites and the first launch is expected soon. The project accelerator is also working on Space Innova, a satellite communication technology; and we are working together in Deitres, smart meters, ”he said. Gonzalez Kunz and summarized: "It is important to emphasize that one of the key points of the Tecnológicas movement is to equip and inspire technology startups where we will need 50% of them to be made women. products to partner in this organization and to collaborate. "
"We chose Grupo Núcleo for many reasons. We knew each other for years, feeling the workforce we have and their values, they have different types of products, business units, branches, ever-expanding and innovating. In addition, in 2019 they started an internal revolution in diversity, and collaborated. and the Azurduy Program where they train young mothers to provide them with basic information about their employment, ”she explained. Andrea Renzo, Director Of TechnoLogical. She added: "We are the ambassadors of Grupo Núcleo and will bring technology to many women. The aim is to work together to be integrated as a global strategic vendor. It should be noted that it was the first company in the IT industry to give us space and to accompany us to events and activities aimed at women throughout the year. many will join us and we will join this organization. "
"We look forward to a partnership with Grupo Núcleo, who coordinates us with Neutron. One of the first actions will be to focus on the technological innovations made by women, the idea of first giving them the gaps they have never had before, this will undoubtedly be the first and most important change. Meetings, training and communications to help strengthen our mission. This year will be key, to reinforce our message and to be able to engage more women and men, to inspire them to start making changes, ”she explained. Marina Ordoñez, Director of TecnoLógicas. He further stated: “At Grupo Núcleo we will mobilize to work, which will close with certain organizations, which are specialized in equality and who will communicate regularly with the networks of both companies. This month we started with the General Directorate of Employment, the women's counseling office, providing technical training, thanks to the support of Grupo Núcleo. This is an important social change and those joining channels and products will be enhanced. ”
"We have a long way to go in the IT industry, we know this and we will be very strategic with patients. We will focus on explaining to companies the importance of making women more visible and inspiring women to encourage them to take up these positions. We have to emphasize something very important and that more spaces are allowed for women," she explained. . Andrea Renzo and emphasized: "Without a doubt, there is still much to be done, but this is a good start, because with Grupo Núcleo we want brands to support us and that these practices can be repeated across the market."
"Latin America is the most unequal region on the planet according to the Klipsberg Report *. In Argentina in particular, (according to ILO data) the employment rate is 36% for men and 64% (See note), plus unemployment rate, and unemployment rate. , it also has a huge impact on us, ”he explained. Marina Ordonez and concluded: “In Argentina women represent 51% of the population, so forming groups without us means losing market, opportunity and business. Installation is something new, which is why we are inviting the entire IT community to be part of this change. ”
* Kliksberg YouTube Report
** ILO (International Labor Organization) reports on youtube1 and iro.org and trabajo.gob.ar