A little over two years have passed since the company Realme entered the European market, including Europe. Since then, the catalog of mobile phones on the market has continued to grow, to which another series of devices has joined. wearable clothing.
The company has implemented the “ smartphone + AIoT ” strategy and this is starting to bear fruit with the products that were recently presented, the smartphone Realme 8 Pro next to smart and connected devices, smart watch Watch S Pro and Buds Air 2 headphones.
It is for this reason that we wanted to interview Emilio Álvarez as brand manager in our country, who tells us about the main steps taken so far, the challenges that await us and the strategy they will follow.
PCWorld.- Two years have passed since Realme arrived in Europe and on the European market. What is your assessment and what goals have you set for the next few years?
Without a doubt, the results are very positive. In just two years, we have positioned ourselves as one of the companies
PCWorld.- Realme has launched the “smartphone + AIoT” strategy What expectations do you have for the AIoT range of connected devices?
The goal is very clear to us, we want to become the brand of clothing fastest growing in the world. We want users to create an ecosystem connected to our products, so we hope to launch over 100 AIoT devices this year.
PCWorld – 108 MP quality cameras, 65W super fast charging and Super AMOLED displays. What makes them so competitive in price while guaranteeing cutting edge technology?
Our goal is always to offer the most balanced devices in terms of technology, price and quality. We work according to the maxim that no user has to give up anything, to access the latest technology and the result is that during these two years we have brought to the market innovative products in all segments of price.
PCWorld.- When will we see a version of Realme UI capable of competing with other systems such as One UI from Samsung, OxygenOS 11 from OnePlus or MIUI 12 from Xiaomi?
Realme UI 2.0 is now available with Realme 8 Pro and we are very proud of our Software. With Realme UI 2.0, the customization options are increased, both for the notification bar and interface icons, as well as three different dark mode options, among other features.
On the other hand, the new private area allows users to hide applications and personal files with a password. Security Shield security system provides payment shield and app authorization control.
At Realme, we are committed to security, personalization and we listen to our customers to adapt to their needs. Section of Software This is very important to us and we think we are on the right track.
PCWorld.- How do you see the adoption of 5G in our country (compared to the rest of the world) and what plans do you have for your portfolio?
We have always bet on 5G, in fact, we are the true democratizers of this technology and we will continue to be so in 2021.
We are aware of the importance that 5G will have and therefore, following our goal that users do not have to make sacrifices to obtain cutting-edge technology, we presented last year our realme X50 Pro 5G.
But we also have other products that do not exceed 300 dollars and have connectivity of this type, such as the Realme 7 5G and the Realme X50 5G.
Without going any further, the realme 7 5G was Amazon’s best-selling device in the last Black Friday edition, so we know that while 5G networks aren’t rolling out everywhere yet, we know that the right products with 5G are very interesting.
PCWorld.- What is the official turnover, both globally and locally, and what numbers do you expect to reach by the end of 2021?
Our goal is to position ourselves in the Top 5 sales in Europe by the end of 2021 and to make Realme a global benchmark brand.
You can view our special ranking on best Realme phones of 2021.