Netflix has taken the first steps to end the possibility of multiple users sharing the same account of its subscription service. The company was already aware of this practice, however, until now, it had not taken any action in the matter.
Remember that the streaming service currently has three subscription methods, such as Basic, Standard and Premium. The latter two are those that allow content viewing on 2 or 4 devices respectively, as well as content downloads.
Until now, Netflix has been aware of these practices in which multiple users share a single subscription in order to access content at a much lower price regardless of geolocation or where they connect from.
This allows several families residing in different locations to have their own profile under the same subscription account and to enjoy the content simultaneously without the identification system taking into account additional aspects so far.
Goodbye password sharing
The platform is currently testing technology based on identifying the owner of an account and restricting other people from using that same password. That way, it would be impossible to use someone else’s account if you don’t live with them.
To put it into practice, it is essential to have to manage the location data of the device from which the app is running, so the user must also grant the permission to the app from their mobile. or his computer.
As published by GammaWireSome Netflix users have already encountered a screen that warns, “If you don’t live with the owner of this account, you need your own account to continue using the service.”
Buttons to request a verification code sent by email or SMS appear at the bottom of the screen. There is also a ‘Check Later’ option that allows users to stay logged in without a verification code, although the additional time is unclear.
Implement control measures by geolocation during the realization connection in a streaming account, this doesn’t seem like the most feasible measure, especially when many users are using VPN services to bypass these settings.
Industry diffusion is a
Other platforms diffusion similar, like Spotify In the music section, they have been trying to implement a similar system for some time, but without success. The last movement was to launch the modality
Remember that an individual Spotify Premium account has a cost of $ 9.99. For its part, the Familiar allows the use of up to 6 Premium accounts for relatives living under the same roof.
Industry diffusion Password sharing or the so-called password cracking practice seems to have been taken more seriously. According to one estimate, these services lost an average of $ 9.1 billion as a result of these practices.
About 46% of customer service diffusion According to research firm Magid, videographers have shared their login password with other friends or family. More than half of these people use it repeatedly.
Netflix claimed to the CNBC which throughout the year carries out hundreds of tests of this type which can lead to nothing. What these platforms don’t want diffusion
We will have to wait where these new measures take us, but what seems clear is that the platforms of diffusion they don’t want to keep looking away as users share their passwords with friends and family.