A few decades ago, at the beginning of March 2020, when Bernie Sanders was in the race for president, the transmitter that passes the handle With the collars sent a short video of him lip syncing and dancing and song By YouTuber Senzawa it’s made all the difference in the phrase “Okay, boomer” on TikTok and Twitter. In it, he was wearing a Bernie Sanders shirt. He didn’t think the video would do well, but he needed to put something in TikTok that day, and it wasn’t his worst idea. The video now has over 27 million views on Twitter alone.
— neekolul (@neekolul) March 2, 2020
Until the end of March, Neekolul was one of the Twitch streamers. She was told, 22, by the name of Nicole and refused to give her last name Kotaku she started broadcasting in 2017 when she was studying to become a STEM major, only with her Twitch career advancement from her post. Finally, after a change in her business marketing studies, she decided to further her education and ride the game. Fortnite he had given his station. Over time, he focused on more ways than one, playing different games at cost but he also invested time and energy on other platforms like Instagram and TikTok, where he posted videos and pictures of himself, dances and lipsticks. sync songs. Then came March 2, 2020, a day that kept him busy with the knowledge of an integrated Internet connection.
He said: “I was really frustrated and looking for ideas Kotaku by telephone of the process leading up to his latest Bernie Sanders T-shirt, in which he promoted his presidential election – the one at the time, who was still in the race and proposing a series of insightful policies. that would make the world better and more equitable in other countries, but good.
“I saw these girls using the song OK, Boomer responding to people who commented on their green hair, “it goes on.” And I was like Oh, when all the political stuff happened — and I just told Bernie’s shirts — why didn’t I do that?”
The video performed well on TikTok, gaining more than 100,000 likes, but did much better on Twitter, choosing millions of views for a matter of days. This has resulted in a Twitter follower of Neekolul listed with Skyrocket, first in the range of 200,000, now all the way up to over 450,000. And when the success of TikToks usually do less with the streamers view numbers on TwitchNeekolul & # 39; s crossover Twitter’s success has given his channel great potential. A few days after posting the video, he got 40,000 Twitch followers, followed by another 40,000 in the following weeks. A few days before he posted the video, he was broadcasting to about 70-100 viewers at a time, eventually having 1,500-2,500 sensible audiences in hand.
Neekolul isn’t entirely sure what drew him to synchronize the 15-second cups in virated air, but pointed to some of the ingredients.
“I think there has been a perfect storm of things,” he said. “It was right before the Bernie-Biden debate, and people were voting at the time … But I think without remembering that, I came to this wonderful place. I want to say the game community, but actually the internet tastes (mix) and good but also crate.”
The video wraps up in a way that makes you feel a little ashamed. In it, Neekolul performs a hyper-feminine and cutesy series of Dance Dance, the effects blending seamlessly. It’s a perfect balancing act between the disrespect and integrity of TikTok’s most famous video makers. The video took that form and used it in a way that appealed to many Sanders-online members, who were seeking a ray of hope after some former members of the Democratic Republic established centrist Voltron and affiliated with Sanders’ campaign that eventually ended up being fatal. In the case of Neekolul, it probably didn’t hurt that his differences in form were able to draw many boomers, if the answers to his video would indicate. Hate sharing can be a powerful thing. And in this case, it happens among older people who may have experienced this deliciously, hyper-meets-cringe aesthetic for the first time. And, of course, in a winkry evil eye by the count, Neekolul became a meme: an antagonist, by improperly inserting the “OK, Boomer” girl.
Neekolul also thinks that he represents a break from the usual depth of people who usually associate with Sanders supporters, by mistake or not. He is not white. He is not a man. “Bernie boots” is not. Neekolul said that “Bernie’s support of foreigners and minorities” “was a talking point in many comments (in the video) without me even having to say … those points were brought out of my way until I posted them, you know?”
Those things did, however, become a step in Nekolul’s decision to reunite after Sanders. His family came to California from Mexico, and represents the first generation in his family to be born in the United States. At an early age, he was poor, and his parents were always working, doing chores and doing their own business. Video games entered his life as interrupted by excessive loneliness. This expansion also informed his political views.
“There are parents whose business they are in, it is not easy to get health care.” “You have to access private insurance, and that is very expensive. It is very scary to see that there are times when I would be sick, and I would end up being a huge fortune. ”
She is now preparing herself for the same broken process that concerns her parents personally, even though she is in a different career. “Being the founder of Twitch, you are definitely not covered by anything,” he said.
With all that in mind, he’s happy that people associate him with Sanders, even if, frankly, he didn’t like his chances of getting a Democratic nomination when we spoke on the phone. “This is very sad because there are so many things we can do, as a community to work together, rather than people chasing after money,” Necholul said before Sanders came out. “(People are like) Our prices will go up. And I’m like If it means people who get health care, or people who have free college, I’m more than happy to pay more taxes.
Now Sanders has completely abandoned the race. Today, Nekolul told Kotaku in an email saying he is “very disappointed” but does not think his campaign is worthless: “It has undoubtedly inspired generations of new voters, and I think this covid-19 situation has helped reinforce the importance of its Medicare All platform. It’s a sad time for many of our supporters, but I think that it is hoped that most of us young people will make a change in the upcoming elections. ”
By the time Neekolul was transformed into a meme, he’s been much more closely associated with his outfit than his Bernie brand. She is a young woman with a human face, especially in gaming communities, who can’t get out of their timeline, never stop hearing their favorite names being broadcast. They love or despise him, and in any case, they want to know more about him. Because he is a Twitch programmer by trade, Neekolul is more accessible than most stars from youth who are only seen in blocks and captions. This gave him a constant complaint that some clinging to their celebrity microseconds couldn’t match. People can ask him questions in his interview. They see him behaving in a totally different way, playing video games, or extending his political views. He enjoys this fitness. Recently, someone has announced that you have come in League of Legends, where he was nothing more than another hero on the battlefield.
But because his presence alone has been inviting, some people also see his streams as a food source designed for other homes – farms that are kind of ripping apart pieces. For Neekolul, that took some getting used to.
“People always look at what I say, whether I take it out and remember it, or it makes me feel bad,” he said. “It’s very new to me.”
Neekolul doesn’t pretend to be an expert on any of this, and that’s probably part of the complaint, too. Though she is breathless, on her radio she continues to behave in a way that feels accessible and inviting, into bubbly. That doesn’t mean, though, that he doesn’t know what he’s doing.
“I feel like a lot of people are coming to my site because they found me attractive, and I think that’s the main reason why they are there,” she said. “I think the drive is the cut I give, any physical attraction, and then people stay because I talk and it’s easy to talk to.”
This has led to fan rejections in particular, which are so frequent that when you press your ear next to Twitter, you hear: “When is FFF only?” (JustFans is a popular site for sex workers and adult entertainers.) During one broadcast, Neekolul even joked that he could actually make a page on JustFans, and as a watch clock, this led to a widely circulated circulation clip showing a segment where Nekolul said, “Just playing . “
As a result of all of this, Neololul has been associated with the words “simple” and “simple.” These words The original roots are in American American Vernacular English (AAVE), very much and many other words that have been marginalized and abused by white people.
nonblack people have ruined "simp"….as they ruin all AAVE 😩😏🙃😌
— 🦠𝕲𝖗𝖊𝖊𝖓 𝕲𝖔𝖇𝖑𝖎𝖓 🧪 (@makirollOFC) March 12, 2020
In the 2000s, “simple” was picked up and redefined by misguided managers, good language executives who helped spread and sometimes introduced some fun words like “cuck,” “beta” and “white knight.” Simp in its new form it means men who submit to women get their attention, often in pursuit of sex. However, in more recent times, “Simple” has been featured in a quick meme blog on TikTok, changing its meaning and making it more traditional (read: white). Now it is not uncommon to see people using this name with pride and pride. In the latter case, the dry version is more open – an online-based type of confession of loyalty to a person or product.
With the collars you are Waves of the kind of people who like to call themselves “Simps.” Every single thing he posts attracts a huge, hugely reinforcing ball of people who either say it was easy for him or despise the aforementioned messages. Some of these people are rightRemind me, I’m jumping on the bandwagon because we are a happy excuse to come up with ridiculous announcements of being over-the-top and laughing about it. The biggest argument of all, according to Neekolul’s self-described Drax boss, is that if you tend to someone, you don’t because they are not at all.
He told: “Making something fun is actually fun Kotaku on Twitter’s DM, noting that he works for Nekolul easily because he is handsome and “looks like a good person.” “It’s not about trying to impress girls. It’s just fun to do. The joke between me and my fans is how easy it is, so that’s why it’s my bio.”
This allows them to test, to say things that may be difficult or embarrassing, while surrounded by a comfortable shield of mystery. But it’s not a complete disappointment, so to speak left Twitch streamer Liv, which also simplifies Neekolul.
“Neeko, he is very handsome and adorable, but his video OK, Boomer s weird also created some kind of adoration for him (not to mention that this praise was a good thing) that produces humor and easy acceptance,” he told Kotaku in the Discord message. “I just started on a light train, and he loved me too.”
Some take this for granted, as another painter, Val, discovered it himself posted pieces of art for Neekolul fans accompanied by a simple hypocritical text declaring himself “Neekolul” property.
Call me old fashioned but I was raised to serve my queen. I clean the dishes and cook her food. I do whatever she says because she is my queen and she makes the rules around the house. she owns me. I am her property. if she ever cheats on me it's because I was lacking@neekolul pic.twitter.com/D0up3V90qw
— val 🌼 | art hiatus (@reallyvalid) April 1, 2020
“I didn’t expect people to miss a joke since I was overweight too much, ” Val was told Kotaku on Twitter’s DM. “But they thought I was crazy and taught me how to become a man and stop worshiping women, not knowing that I was actually a 17-year-old girl. The situation is just in vain. ”
Neekolul has endorsed the Simps concept many times. In mid-March, he he spoke softly in his broadcast, saying he didn’t understand “what’s wrong with serving a girl” and ultimately concluding that “making it easy is a king.” It didn’t take long for the clip to make rounds on Twitch, Twitter, and Reddit, where it was packed with millions of views.
SIMPING IS KING SHIT CONFIRMED pic.twitter.com/B7kF1f6wfN
— Ching (@Hotline_Ching) March 10, 2020
However, Nekolul says that, like many of his followers, he always dances in the invisible line between disrespect and distrust. This was one case.
“Once I was spread out, I would not say that I was physically fit, but I was very much like my personality, and my personality is very fragile and I always remind myself,” she said. . “When I say things like Simping is king shit, it’s like, I’m having fun. I have to please people.”
Neekolul finds the trend easy to joke: “I think a lot of people are always remembering and trying to create funny tweets,” he said. “I feel like most of the people who respond to my tweets are trying to please people more than anything.”
Because of his seemingly simple battle and tendency riff on memes associated with popular personalities such as Bella “Gamer Girl Bathwater” DelphineAnd, once again, let’s face it, the very simple fact that she is a visible woman in sports circles – people often compare her to established names such as Delphine and Twitch broadcaster Imane “Pokimane” Anys. Neekolul still gets this excess.
I guess I never miss huh? 😼 pic.twitter.com/R7jJ3P9HCi
— neekolul (@neekolul) March 31, 2020
“I saw the other night when Bella Delphine was taking directions, there were tweets comparing this to us,” she said. “Even though some people have tried to make something bad for me or bad for Bella, I just find it fun to compare myself to her.”
But the popularity of Neekolul’s latest videos and her close relationship with a relative called “egirlirls” like Delphine have sparked allegations that fans who find her attractive are people who want women to behave in ways that are childish, irrational, or foolish. Some of Neekolul’s critics believe that Neekolul’s popularity is one of the strangest aspects of women’s life culture that has been practiced for centuries. Some self-professed fans want to go back to the time when Neekolul performed traditionally as adults in his videos. But Nekolul’s egirl aesthetic synthetic in his latest videos, like so many other aspects of his personality, is more complex than the look on his face.
“It doesn’t matter to blame women, especially young women, for the ways men and society have behaved,” said Kish Lal, a writer who has taught about colors, you were told Kotaku in the email. “Most airplanes are quite small, to begin with. Participating in memes, dances, and community-building programs like TikTok includes things like tap dances, homemade tendencies, and lip syncing in popular songs … The fact is, these are there is young women going on their journey to find their interests – the only difference, now more than ever – is that much of this is played on video for the world to see. Giving young girls access to herself, especially in a way that mimics normal behavior, is really lacking in the issue of infant rearing. ”
Earlier Kotaku a top and current journalist Cord staff writer Cecilia D Anastasio, who a piece was published last year about young women who convert “egirl” from sweat to identity, in line with Lal’s analysis.
“Listen, it’s a non-standard Z Z world,” he told Kotaku in a Facebook message. “They are inheriting a climate-damaged world damaged by income inequality. And there’s not much they can do about it now. But do you know what they can control? Introducing them online … On TikTok and Twitch, some women of the gen Z throw in cosplaying, cutesy, pink-blush, sexy, high-voised singing-slash-Dance -slash-lip-sylinging on the wall and enjoying each other’s reactions. And I would warn against judging or belittling them. It’s not a baby; it’s just a fun sex theater. Most of the time, it’s just memorable. ”
While Necholul is as big of a time as he is as successful as any man who has watched so many eyes of cheating, he still feels like a little fish in a big lake. During a recent broadcast, fans compared him to Pokimane, and he replied “anti-Poki.” He explained what he was trying to convey Kotaku.
“People continue to get into my broadcast or even enjoy saying that I remind them of Poki, or that Poki is better than me, or that I’m better than Poki,” he said. “Maybe I didn’t call it right, but I said I was against Poki and referred him to the big deal, the product sponsors and tons of fans. I’m just a little editorial that nobody really knows about last month. “
Increasingly, people know her – and not just as a meme.
“Sure, Boomer girl, but I don’t think that’s what people see me as,” she said. “When I post my new stuff, like my new TikToks and selfies, people may know me like Neekolul. I see myself being called Neekolul more than Okay, Boomer girl it’s too late, which I think is pretty cool. ”