During the launch of his new expansion ultimatum, Path of exile The servers had some problems over the weekend, leaving players with waiting times that sometimes lasted up to hours. Unless you were a streamer paid to air the game. In this case, you came in straight away.
Fans who had to wait a long time found out about it and were rightly pissed off, to the point where main developer Chris Wilson had to make a long statement on the game’s subreddit which read:
While all of this was going on, we also managed to commit a pretty big faux pas and anger the entire community by allowing streamers to bypass that really slow queue that we mentioned. The backstory is that we’ve been doing some well-paid influencer marketing lately and that big streamers have to make sure that Path of Exile is presented to their audiences for money (they have #ad in their titles). We had agreed to pay for two hours of streaming and straight away came across a registration queue that would take two hours to clear. This was about as close as possible to setting fire to a large pile of money. So we made the hasty decision to allow these streamers to bypass the queue. Most streamers didn’t ask for it and shouldn’t be held responsible for what happened. We also allowed a few other streamers who weren’t involved in the campaign to skip the line so they weren’t on the back foot.
The decision to allow streamers to bypass the queue was clearly a mistake. Instead of offering the viewers something to watch while they waited, it insulted all of our players who were eager to get into the game and couldn’t and instead had to watch others enjoy that freedom. It is completely understandable that many players were unhappy about this. We tell people that the Path of Exile league starts are a fair playing field for everyone and we actually need to make sure that is a reality. We won’t allow streamers to bypass the login queue in the future. Instead, we will make sure the queue works much better so that it is a quick process for everyone and that there is always a fair playing field. We will also plan future marketing campaigns taking contingencies into account to better cope with this type of situation in the future.
It is completely understandable that many players are dissatisfied with how things have gone today on several fronts. This post is not intended to convince you that you are satisfied with these results. We just want to give you a glimpse of what happened, why it happened and what we will do about it in the future. We are also very dissatisfied with it.
It’s nice that they aren’t doing that again, but it’s a shame that this was even brought up as an idea, let alone green-lit and executed.