Because it's an All-Star weekend in the NBA, and because traditionally it was time for basketball-related companies to show off cool stuff, Jordan and Xbox decided to team up and create a console that no one could buy.
This kind of thing is not new, especially with Microsoft who seem to love 1000x more for these PR penalties than releasing limited edition consoles
Which is a little embarrassing, because as these types of interactions go, this is pretty cool! While the red color scheme for all controllers may look a little boring, the mixed pattern on both pads and console shakes the Jordan 3 "Red Cement", the perfect shoe known as whaddya, to be released by Nike this weekend.