At the start of this new generation released just a few months ago, some analysts assured that the PS5 could have a life full of records, even surpassing its predecessor and reaching 200 million units sold. As the weeks went by, the euphoria subsided and the lack of inventory certainly didn’t help sales continue at breakneck speed. Today, an analyst firm is predicting a rather pessimistic future for the PS5 in Japan.
Hideki Yasuda, analyst at the Ace Economic Research Institute, assured that according to data provided by Japanese media, the PS5 has sold 240,000 units in Japan in its first six weeks.
It is obvious that in recent years the main market for any business has been the United States, with the Japanese losing weight compared to the console market. Hideki Yasuda assures that if Japanese sales continue this trend, “Total PS5 sales could end up being less than half that of PS4”
A limited version due to Covid
However, do not be alarmist. We recently read a report in which some Japanese sectors protested against the alleged Treatment by Sony of its Western studios, where they invested more than in Japan. Less money had also been spent promoting the console in the Land of the Rising Sun, and even technical decisions, such as changing the default controls to make them similar to those in the West, failed. much to the Japanese community. These valuations could also be influenced.
We should also keep in mind that The global launch of the PS5 has been severely limited by the Covid pandemic, unable to sell consoles in stores and benefiting from very limited units for the first few months. “Looking at the current situation where Sony hasn’t shipped enough PS5s to Japan for the year-end shopping season, we can’t help but be deeply concerned about the future of PlayStation in Japan. “
The truth is that we are in the first months of the generation and The PS5 still has a long way to go, many PS5 games to launch and many promotions to announce to regain ground.
Source: Games industry