Microsoft does not want to leave anything on the air with the launch of the Xbox Series X, from the announcement that it will launch until its launch when the US company has everything ready to launch in the market from launch day.
Phil Spencer explained that even the "best-dressed" plan was to be able to compete with the PlayStation 5 and even hit the Japanese concert when the time came. It's clear that the strategies may fail, but at least at this point, Microsoft is very clear about what to do and what steps to choose. These are the statements left to him by Phil Spencer Gamertag Radio Podcast
With the Xbox Series X, bold decisions will be made
We chose that decision, inspired by the ideas shared by one of our marketing managers, and it was wonderful. We were at a meeting that day, he woke up and said we should be really scared, something we had never done before & # 39; And, let's face it, we're not in the marketplace where we wanted to be in this generation.
I don't think we can stop this process and grow our business if we continue to do what we have been doing. We must try to do new and brave things. But when they introduced me to that idea (from an Xbox X Series ad from Xbox to TGA 2019)… well, frankly, I wasn't happy with that, I thought there would be a lot more game releases.
Phil Spencer is clear that they must have the courage to improve their position in the next generation and be able to fight from day one with the PlayStation 5.