They are coming important changes in Ubisoft’s business strategy. A recent announcement showed us the new direction this will take The division, con el free to play The Heartland Divisionwhate will launch between the end of 2021 and the beginning of 2022. And not just that, but Ubisoft has confirmed that focuses on launching free games of its most important franchises.
At a recent meeting of the company’s shareholders, CFO Frederick Duguet said Ubisoft intends to move away from the model to throw three or four AAA per year. This does not mean that Ubisoft he will leave us without his AAA outings, but if they plan to focus their efforts on launching free titles. According to Duguet, these free games as a service, will have the same ambition as AAA
“In line with the evolution of our increasingly diversified quality range, we are changing our strategya previous publication of three or four premium AAAs per year, ”said Duguet via VGC support. “In fact, is no longer an appropriate direction in our strategy the creation of value. For example, our expectations for Just dance Yes Republic of the Horsemen are consistent with some of the industry’s AAA creators “
“In addition, we build premium free games so that they tend to have long-term AAA ambitions, ”he continued. “This is a purely financial development of communication and does not change the fact that we are still expecting a high content delivery rateor, including new premium versions like so far, and free ”.
The new model for Ubisoft
Duguet went on to say that this new model is focused on free play. will help Ubisoft to expand its audience for your most important deductibles.
“We believe that we have a great opportunity to greatly expand the audience of our biggest franchises, ”he said. “We took the time to learn from what we did last year with Hyper Scape. We are also learning, of course, with the next versions of Roller Skating Champions, and we learned a lot with Brawlhalla, which is growing rapidly. “
And we believe that now is the time for high quality free games across all of our major franchises across all platforms, but it will of course take time to prove it more assertively. So we want to be careful the first year. If we are successful, this can have a very big impact
After this announcement, remember that Ubisoft has some launches prepared in the short and medium term. So many Far cry 6 What Rainbow Six Quarantine will arrive before the end of the year tax. There is a remake of Prince of Persia: The Sands of Time in progress, while Republic of the Horsemen also still in development. We also learned very recently that Skull and bones was delayed once again And we won’t see it until 2022.
We’ll see what Ubisoft’s plans have in store for us with this new strategy. Of course, from Xbox Area we’ll keep you updated with all the news on this, so don’t stop visiting us.