Initially when it was rumored that Apple could launch its own streaming service for Apple users, a few options were considered, then when it hit the market after it was known its performance, price and number of games from where the expectations were lowered. At present Apple Arcade is not a gaming service that millions of Apple users are willing to pay for, so promotions and advertising are increasing in stores
In this case you can see that some of the company's official stores show some parts for kids and not kids – to play with the Apple Arcade service, to promote consumption. In the case of the Apple store on Fifth Avenue we have pictures of it:
The store was completely built over the last few weeks and you can now enjoy extra work space, with its large screen and unique “areas” where they have specific and well-differentiated products. In this case around the control of the Xbox, Apple TV and Beats headphones we find a particular category different iPad models where you can play Apple Arcade games
