Apple News + won't be long in its first year of life, and it doesn't seem to meet Apple's expectations. As we've been collecting in recent months, it's a subscription service, which allows access to many digital publications. for a single fee of $ 9.99 per month, has been a major disappointment for printers. Confirmed by Apple that the service can be a success, they now see how it doesn't end up moving the markets when it becomes available.
For this precise reason, the Californian company is committed to making significant changes to the platform, as was the case with services such as Apple Music, which also had a somewhat tricky start. For starters, it seems they will have to bring in a new business manager for the service, because Liz Schimel, who has held the position since its inception, recently left the company according to Bloomberg reports.
Certainly Apple is already looking for a substitute of Schimel, who before joining Apple to manage relationships with advertisers and news providers held senior positions at companies such as Condé Nast. According to a similar report documenting his travels, Copertino's are looking for significant figures in the publishing world to work on the service. As was the case with Schimel, he would report to Peter Stern, Apple's chief operating officer.
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Meanwhile, Apple News + is in a state of uncertainty. Since the seemingly successful launch, when hundreds of thousands of people signed up for the project in a few days, we haven't heard the news about their growth, far from the current number of subscribers. I hope a change in direction can give Apple News + a path that needs to be the company’s new success.