Apple-Epic lawsuit continues to reveal numbers and strategies from Apple and Epic that companies they usually keep it a secret. The latest relevant news related to this trial can be found in the figure that Apple says Fortnite generated for its vaults over the two years that it was available in the App Store.
According to Michael Schmid, Head of Business Development for the App Store, Apple generated over $ 100 million
According to data from Sensor Tower, the market data company that analyzes app stores, revenue generated by Fortnite in the App Store for Apple they were over $ 350 million.
According to Sensor Tower, the App Store accounted for the majority of this revenue, as gamers spent over a billion dollars based on the report published in May 2020.
The United States generated the most revenue for Fortnite on mobile, at $ 632.2 million, or 63% of total spend. Great Britain placed second with $ 38.2 million while Switzerland placed third with $ 36.3 million.
Schmid claimed during the trial that Apple had spent $ 1 million on marketing for Fortnite in the last 11 months it was available on the App Store. Epic’s attorney, Lauren Moskowitz, described the million dollars spent on advertising and $ 100 million in revenue as “a good deal.”
The benefits of Fortnite on iOS are 7% of the total
The Verge has had access to some of the documentation that has been presented throughout this essay, the documentation relating to the percentage of revenue generated by each platform for Epic. According to these documents, iOS is only 7% of the total.
The PlayStation platform was the 46.8% of total income from March 2018 to July 2020. Xbox is second with 27.5%. The rest of the revenue, 18.7%, is shared by Android, Nintendo Switch and the computer market.