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Samsung launched the Galaxy S21 at the start of the year in Europe, a launch ahead of previous generations, in an attempt to dominate the top of the range. After six months on the market, some conclusions can already be drawn and these models are not meeting the expected success.
As the media in South Korea report, the Galaxy S21 range is not a bestseller. Your sales actually dropped by 20% compared to those of the Galaxy S20 after the same time on the market.
Galaxy S21 sales disappoint
Bad sales of the Galaxy S20 They have led Samsung to change strategy with these Galaxy S21s. Its presentation and market launch were anticipated in a month, compared to previous generations. In addition, the prices of these models have been lowered in various markets, with the aim of improving sales and they have introduced improvements such as S Pen support in the Ultra model.
The result was not as expected by the Korean brand. Galaxy S21s have sold 13.5 million units
Samsung is being forced to take action against the poor performance of what is now its high-end benchmark. It is expected that there will be significant improvements for the next generation, that of the Galaxy S22, thanks to its collaboration with AMD
Exynos processors present In the high end of Samsung, as in these Galaxy S21s, they have been criticized many times for being inferior to the Snapdragon chips that they use in their US versions. The firm is looking to change this in its next models. Will they improve their sales in this way?
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