That Apple is working on its own car is something we’ve known for years. It always seems such a (titanic) project and we know so little about its development that we cannot even set specific dates of its supposed arrival, we also don’t know what kind of project Apple has on hand. Recently, however, we have seen some milestones that indicate that Apple could make some significant progress in the Apple car.
A project that we know little about, but which is progressing
As reported by CNBC, Hyundai Motors confirmed to have started initial negotiations with Apple to build the future Apple Car. Negotiations that Apple, as Hyundai itself acknowledges in its confirmation, is surely also leading with other manufacturers.
“We understand that Apple is in discussions with various global automakers, including Hyundai Motor. As the discussion is in its early stages, nothing has been decided.”
Even with this confirmation, however, there remains a question of great importance that remains unanswered. Is Apple developing a car or developing a system for cars? With the information we have so far, there are two possibilities, although it seems that the first is gaining the most strength.
As published by the Korea Economic Daily, Hyundai Motor is evaluating the terms of Apple’s proposal that includes the manufacture of an electric vehicle and the necessary batteries. According to the post, we could see this car in 2027.
The truth is, making and distributing a car is something Apple has no experience with. It’s hard to imagine an Apple car on display in an Apple Store, so cooperation and the strategic partnership with a manufacturer, with its production, distribution, repair capacity, etc., seems a logical first step
Lately we are seeing several patents and several movements from Apple which indicate that the Titan project is still in progress and giving results. Anyway, as much as we want to drive the Apple Car, I mean, let it drive for us, it looks like we’ll have to wait several more years. Of course, in the case of Apple, the wait is surely more than compensated.