IPhone 12 is the world’s best-selling 5G mobile. So out of the blue, it sounds like a ghost told by Tim Cook in an event or an interview they’ve been doing lately.
But if we see that such a declaration is made by a completely independent company such as Counterpoint, and it shows you with the sales figures in hand (or rather on the screen), things are changing. Let’s see in more detail what it is based on to give such a resounding statement.
IPhone 12 has become the world’s best-selling 5G smartphone in October, despite pre-orders starting mid-month, according to Counterpoint Research.
According to their figures, iPhone 12 at 16% of the total world market, while the IPhone 12 Pro reached 8% more Additional. The closest competitor was Samsung’s Galaxy Note 20 Ultra 5G, which only hit 4%. The top ten were completed with three Huawei models, two Oppo and two other Samsung phones.
Three factors played a key role in successful sales
Counterpoint believes that three factors explain the success of the launch. iPhone 12 and iPhone 12 Pro. The first, that there is a strong accumulated demand for an upgrade of the 5G network, by Apple users, which is now becoming real sales.
The second is explained by the strong promotions of the telephone operatorsParticularly in the United States, which accounted for over a third of iPhone 12 and 12 Pro sales in that month. All carriers offered the iPhone 12 at no upfront cost through a combination of trade-in and unlimited plans.
And the third, that China and Japan they also had a strong initial demand for the iPhone 12 series. Compared to most other 5G models, which have a regional presence, the iPhone 12 has a wider market coverage: it is available in over 140 countries, this to increase worldwide sales.
The report also explains that demand for the iPhone 12 is expected to remain strong. until the fourth quarter of 2020, especially during the December holiday season.
Strong sales from Apple will also boost volumes in the premium segment. Due to the late launch, some of the sales will be carried over to subsequent months, thus maintaining the momentum of the iPhone 12 series until mid 2021
The iPhone 12 will help 5G mmWave expansion in the United States.
The iPhone 12 series has also given a boost to red 5G mmWave. IPhone 12 and 12 Pro for US are capable of supporting such a subnet. As a result, the penetration of mmWave compatible smartphones rose to 12% in October from 5% in September.
The popularity of the iPhone 12 also means that there will be a large installed base of mmWave-enabled devices in the United States. This is important because it encourages operators to implement the mmWave infrastructure quickly.
High performance and low latency provided by mmWave will help unleash the true potential of 5G. With the network and mmWave devices in place, this would lay a solid foundation for Apple to harness the power of mmWave in segments like AR / VR.