In recent weeks, there has been a lot of talk about Apple’s new app tracking transparency measure and the significance of its final rollout to iOS 14. Apparently and as reported in MacRumors, some users are already seeing the follow-up notice. With this dialog, users can choose whether we want to participate in the tracking performed by an application on the web and in other applications.
Apple’s flagship privacy measure begins to roll out
The image above is a capture taken by a MacRumors forum user, where the review can be seen in the NBA app. It seems, the author is in beta 1 version of iPadOS 14.4, where it should be fully deployed. However, since the publication, they indicate that users of older versions of iOS 14 and iPadOS 14 are also seeing the notice.
This is a privacy feature that was supposed to ship with iOS 14.0. Before the initial protests that arose, Apple has decided to postpone its application to give developers time to adapt. Despite this, some companies have criticized Apple for this measure.
One of the most important is Facebook. Mark Zuckerberg’s company sees this move as a threat to its business model. With it, users will be able to choose whether want to participate or not in tracking between apps and websites
This will add a new layer of control and transparency in how people use data. The user must expressly consent to participate in this type of monitoring, something that Facebook says will hurt SMEs who use their platform to reach customers. This argument has been widely criticized by Facebook employees themselves, who deem it “cynical”.