The latest rumors about him Apple car They do not agree on the dates but on the technical details. Apple is determined to continue developing its car, after several rumors of abandonment in recent months.
As indicated by various sources, those in Cupertino already have several skills to achieve their expected electric car and competition from plants to references in this sector such as Tesla. At least, that’s how Morgan Stanley analysts projected it.
Apple shakes Tesla with its Apple car
According to the Morgan Stanley report, Apple’s interest in entering the electric car industry will likely be its desire to “Improve the driving experience through the vertical integration of hardware, software and services.”
At the same time, Apple could also enter a “large, fast-growing industry” where you can “dramatically improve the user experience”. Analysts also believe that the opportunity to generate revenue from additional services offered by the auto industry may overtake the auto industry itself, due to:
“… Access to capital, the ability to attract and retain top talent, a proven hardware design (from HMI to battery) and a rich ecosystem to take advantage of recurring subscriptions. / service income. We believe that the Service Opportunity (MAU x ARPU) value built into the Internet of Cars (IoC) could surpass the automotive business itself (units x price). “
This week, Tesla shares fell rapidly following the announcement of Apple’s renewed auto efforts, and Morgan Stanley predicts that Apple will represent significant competition for the current leading electric vehicle maker:
“(Apple) represents a much more formidable competition”
“It is important to note that Apple recently invested to bring five core internal technologies, which can help in the development of your car: processors, battery, camera, sensors and display.
Although various sources have debated between next year and 2024 as the date to meet the Apple Car, the latter seems the most reasonable offer given the ambitious plan, which has led to so many redirects to those in Cupertino.