The components of Equipment Apple’s flagship iPhone 12 Pro has a total cost of $ 406 (around $ 335), well below half the price of the device in the US and less than a third of the price in Europe.
This was calculated by the Japanese publication Nikkei, where they shredded the iPhone 12 and iPhone 12 Pro together with specialists from Tokyo-based Fomalhaut Techno Solutions.
In breaking it down, they wanted to focus on the source of the components, not their cost. They realized that South Korean components made up nearly 27% of the total smartphone
In contrast, American components represent 22% of the cost (a decrease of 3.9%). This can be interpreted as an indication of the growing importance of Asian suppliers for the iPhone.
The fact that an iPhone costs the customer much more than its components Equipment it can be interpreted in different ways.
The margin that Apple makes when selling an iPhone is really high, but to calculate the final price, the company must also take into account other factors, such as complex production process, support services product, marketing and further.
Another thing is whether, given all this, the price can be justified. Your customers tend to accept it, and the truth is that high-end devices from other manufacturers with equally expensive components usually aren’t much cheaper.
If you’re not ready to pay that price, don’t miss our pick of the best iPhone deals around. Also read our review of the iPhone 12 Pro to find out if this is the phone you need.
Original article published in Macwelt.