Customerpoint Research conducted an exciting investigation into the sale of smartphones in the United States during the first quarter of 2020. Their research shows a real close approximation to the sales figures of smartphones during the same period. They cover the months between January and March.
The consequences are devastating. Apple has managed to place its latest iPhone models in the top three positions in the analysis. The three best-selling smartphones in the US were IPhone XR, i IPhone 11 and IPhone 11 Pro Max.
In this article we will look at depreciation statistics for smartphones, as well as sales figures for the most important companies in the sector.
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Decline in sales figures for smartphones
Before we fully get into that issue, it is worth mentioning that – although the first outbreaks came in late January- the actual disaster caused by the COVID-19 epidemic in the North American region did not occur until the end of March. So, sales figures for smartphones were not adversely affected during the first quarter
Foxconn stopped production for a long time, until February 9. Gradually, they started making smartphones, gradually increasing their workforce and work rate. Finally, beginning in mid-March, Foxconn facilities began operating normally. This had a significant impact on the need for the meeting.
In addition, the impact of the epidemic has resulted in a decline in sales of the most important companies in the smartphone sector in the first quarter of 2020. However, it could have been worse. And that's it stats will decline during the second quarter this year.
Customerpoint Research analyzed smartphone market trends, concluding that almost all tech companies – like Apple, Samsung, LG, ZTE, Motorola, Samsung or Google – have seen their sales decline. Apart from the fact that OnePlus is unique and impressive, it managed to increase its sales prices by 2% compared to the same period in 2019.
Jeff Fieldhack, research director at Counterpoint Research, says the following about sales in the first quarter of 2020:
"In the first round we have begun to see the impact on the introduction of smartphones in February and the end of March due to the closure of factories in China by COVID-19."
The tax increase caused sales to grow in February, but at a much lower rate because the supply was very limited. A significant drop in sales was seen in mid-March. Samsung lost 23% of sales and Apple 13%
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Apple dominates the smartphone market in the United States
According to Counterpoint Research's first-quarter sales figures in the US, Apple not only became a leader, but also three of its latest iPhone models have the top three among the best-selling smartphones.
“The iPhone 11 was selling very well in the first quarter and was followed by the iPhone Pro Max and iPhone XR. The iPhone 11 Pro is already out the door to get into the top 5. "
At number 4 we get the Galaxy A10e, and at number 5 the Galaxy A20, both from Samsung.
As for the iPhone SE, it is launched in mid-April. Your sales figures are no longer related to the first quarter of 2020. Therefore, it will help to boost sales in the second quarter and reduce the normal decline in the market.
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For its part, Apple is already planning its own promotion. The return of employees to the apple bite company will be gradual. During the first phase, employees who are unable to work from home or face difficult challenges will be allowed to return to Apple's offices voluntarily. This misunderstanding of Apple employees will probably focus on developer be hardware, as their projects are handmade, accessible and complex.
In addition, Apple should start working wisely to prepare for the 2020 annual WWDC development conference, which will be held on June 22. Although it will not be a public event, it will be broadcast online. It's going to be a very important day for Apple, given that at the conference they will be presenting their own versions of the new software for their applications IOS, iPadOS, macOS, watOS and tvOS. And it is here that the Cupertino company must restart consumer confidence in order to grow its business model in the hope of reducing the financial losses caused by the economic downturn caused by the epidemic.