One of the big losers that big tech companies (Apple and Samsung) have decided Betting on your own location beacons is Tile, the first company to launch them on the market more than 5 years ago. Early rumors indicating Apple’s interest in creating its own tags did not suit Tile.
After almost a year of rumors, Apple yesterday introduced its own location beacons dubbed AirTag and, unsurprisingly, CJ Prober, CEO of Tile, did not take the time to express his impressions
Ahead of Apple’s hearing with Congress today on monopoly claims, Tile says you fear Apple will promote your product in a manner detrimental to Tile type products.
In recent months, Apple has been under the careful control of the authorities American for the so-called monopoly techniques that surround it, being Tile, along with Epic Games, the two biggest companies pulling the strings.
To cure health, just as it cut the commission from 30% to 15% of developers who generate less than $ 1 million, so does Apple you have opened your search application to third-party products
Most likely bow your head and integrate this new serviceSince it’s not limited to Apple Tags, in theory, it shouldn’t affect sales beyond users who prefer Apple Tags over Tile Tags.
CJ Prober, CEO of Tile, declares in the statement made public after the announcement of the AirTags that:
We welcome competition, as long as it is fair competition. Unfortunately, given Apple’s well-documented history of using its platform advantage to unfairly limit competition for its products, we are skeptical.
And given our past with Apple, we think it’s entirely appropriate that Congress take a closer look at Apple’s specific business practices to fit into this category.