iOS 14.5, the new version of the iPhone operating system, is coming. And with that comes the new transparency policies, which will require all developers to make it clear what data they collect from users and how it is used; and ask their permission to do so.
These are measures that protect user privacy, but it’s bad news for all businesses that use personal data to optimize the loading of ads on our screens. That’s why Tim Cook gave an interview for specify that Apple is not against advertising
Advertising yes, use of private data … with permission
In Cook’s words, digital advertising “it will thrive in any situation as people spend more and more time connected to the internet and less time watching conventional TVThe CEO of Apple makes it clear that it is not a question of whether or not advertising will be stopped, but whether or not to allow applications to be able to build a detailed profile of users without their consent.
The executive goes on to point out to companies that have complained about the tougher rules:
“The only reason you would want to take a step back [en la normativa] it’s because you think you’re going to get less data. And the only reason you’d get less data is that the people who decide not to publish that data haven’t had that opportunity before. “
Cook also directly mentioned the legal battle with Epic Games, noting that while third-party payments were allowed in addition to those from the App Store. it would end up being “a flea market
IOS 14.5 and equivalent versions of the rest of Apple’s operating systems are expected are released before the end of this month. In addition, there is always a suspicion that they will come from the hand of new products that can be presented at any time (some say that tomorrow or next Tuesday). These will be the last major updates before we see iOS 15 unveiled at WWDC21.