The current number of Apple Music subscribers is 60 million, the number of subscribers accessing Apple last June. From there, from Cupertino they haven't updated that number yet, which encourages us to think about the reasons for the lack of information.
Apple may want to follow the same policy it announced in early 2019 not to limit the number of devices it sells quarterly, at a time when sales prices began to decline. If so, Apple's growth in music may have been overwhelming
Considering that Spotify continues to grow on a quarterly basis, currently with 126 million paid subscribers, Apple Music's growth may have been difficult, but it's also possible that by offering its program on other platforms, such as If you have Spotify, be The problem for users who aren't just us ing Apple products.
For whatever reason, Apple has already signed the former Warner Music manager. We're talking about Jeff Bronikowski, who will take care of it Apple Music Music Strategies, as we can read on your LinkedIn profile.
While working at Warner Music, Jeff was in charge of creating good relationships in the music market that had a positive impact on the company's revenue and investment in new technology. The new signing will apply to New York, where he currently resides, but will spend more time at Apple's Carlertino premises.
Amazon announced a few days ago that the number of users receiving their own streaming music services (free of ads, via Prime or under subscriptions) 55 million while YouTube Music has 20 million paid users. When it comes to other services, little or nothing is known about it. The only downside is that Spotify exists and will continue to be the king for years to come.