WhatsApp continues to be the messaging app in Europe, and while its user base is more than enough to continue being the leading app, they can’t afford a minute’s rest in the face of booming messaging apps that functionally have been taking over for years. front.
One of the points with the greatest potential of the app is WhatsApp for Business, a tool that opens the door to a future in which WhatsApp is no longer just a messaging app, but much more.
WhatsApp is no longer just a messaging app, it can also be your mall
WhatsApp just started rolling out a new feature today, called Carts. This function allows us to make our purchase from the chat of a company. In this chat will be the complete catalog of the WhatsApp Business store with which we are talking, and from there we can easily make any purchase.
According to WhatsApp itself: “Carts are a great tool for communicating with businesses that tend to sell multiple items at once, such as local restaurants or clothing stores. People will be able to use them to browse a catalog, select multiple products, and send the order to the company in a single message. This will make it easier for businesses to track order requests, manage customer inquiries, and close sales. “
With the shopping cart, WhatsApp not only challenges Amazon, Ebay, Etsy or Aliexpress, but it also becomes a direct rival of companies like Just Eat, being able not only to make reservations at a restaurant, but also to place your order directly. I am very struck by the possibilities this can provide for small businesses.
The path the app has started to take to leverage its huge user base without having to overload the platform with ads continues to materialize. Perhaps slowly, but inexorably and inaccessible to other rivals. And it is that connecting messaging to the real world is a feature that Telegram does not seem to be interested in.
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