Promoting the new Xiaomi Redmi Note 9 in Japan doesn't seem to have gone as well as Xiaomi initially expected. Just before celebrating the launch of a new program in the Japanese area, the brand wants to be creative hype prior to their arrival with a video ad published through their social networks. I announce that later the product was forced to remove it, to finish eventually apologizing.
The reason? Simple: for some reason, Xiaomi thought that was a good idea you represent your ad for a nuclear explosion to show the speed of the 30W charging included in the new Redmi Note series model
Xiaomi Japan apologizes and removes the controversial ad
The ad in question is not disassembled: it shows different but different scenes, in which it attempts to represent the maximum upload speed of the device. One of the scenarios illustrates how one begins to penetrate until something like a helium balloon moves up to overcome the obstacle of the blue sky. Finally, a eruption
The first criticism of the ad was not for the future. Several people have seen clear references in this announcement to the nuclear bombing caused by the atomic bomb dropped on Nagasaki. As if that weren't enough, the bomb in question, introduced during World War II, became known as "Fat Man", something that many critics of the announcement saw as another indication of a brutal attack carried out in August 1945, that by the end of that year, almost some 80,000 had been killed, only counting the city of Nagasaki.
Finally, Xiaomi was forced to step down before the avalanche of criticism, and this Wednesday was publishing it internally His Twitter profile referenced the Japanese public in a statement where that is explained Update released removes the opposing images that appeared in the first clip, in addition to confirming that will work to make the same thing happen again in the future
The latest product promotion for the foreign market contains content that was poorly captured and the video removed. Xiaomi respects users and cultures around the world, and we will be closer to our users as we develop new products that inspire them. We will try our best to prevent it from happening again in the future and solve the problem.
This is not the first time a technician has been in the eye of a storm competing ads use them to upgrade their mobile devices. Xiaomi herself had to remove the ad a few months ago, when one of the supporters answered these messages from her boyfriend, just before her partner got it. The purpose of the announcement was to show that, if you were to use the Xiaomi terminal – the Xiaomi Mi 9 SE, it is specified -, that scenario would be impossible.
About Christian Collado
Growth Editor at Andro4all, specializing in SEO. I am studying software development and writing about technology, especially the Android world and everything related to Google since 2016. You can follow me On Twitter, email me if you have something to tell me, or contact me via my LinkedIn profile.
My work group: