Hotwire's study has revealed that this average profile of Spanish gamers is also interested in anime, comics, art and music. Also, your favorite streaming platforms are Spotify, Netflix or Twitch. On the other hand, "This community consumes products associated with video games in brands where they normally would not, such as food or decoration.«.
In regards to scope of influencers, the report has concluded that there are two large groups that influence the community of Spanish players. On the one hand, there are journalists, video game developers, social media managers of developers and other experts in the field. While on the other are the well-known youtubers, streamers and other personalities of the internet moment, as they are Ibai, Alexelcapo and El Rubius, for examples.
Finally, the study mentions how the gamer community in Spain is increasingly aware of social issues of the moment. For example, a prominent current issue is made up of gambling. In the case of NBA 2K20, it has been criticized that a PEGI 3 rating game has slot machines, as well as roulettes. Likewise, a very commented and rejected topic has been discrimination and sexism in Riot Games, as well as the CSGO youtubers and stramers who have made the promotion of bookmakers, since a large part of the audience is composed of minors