Last year, Sony decided not to attend E3 2019 and show their news in their own digital event, as other companies like Nintendo had done before. This year, the world’s largest video game fair won’t be held because of the coronavirus, but before it was canceled, Sony had already decided it wouldn’t attend either. Now, Adam Boyes, a former vice president of third-party relations at PlayStation, has spoken about the matter and explained the reasons why Sony would have decided to stop going to E3 after more than two decades without missing the event.
As explained by the former Sony executive in statements collected by the media PushSquare
“Today we are migrating to a more compilation based approach. We are in the middle of the age TickTock, where everything is faster. It’s a ‘give it to me now’. People just want to see new things and events like E3 they are outdated. The new way to show the trailers is more focused on what the fans want. ”
Therefore, always heeding the words of Adam Boyes, which should not be taken as an official source of Sony
On the other hand, although Boyes has not mentioned it, it is clear that the cost of conducting online events such as State of Play is much less than that of mounting all the paraphernalia of an E3 type conference, so the economic factor could also have had a significant influence
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