Due to the corona virus, increasingly drastic steps are being taken worldwide and the important industry fair E3 2020 in Los Angeles has now been completely canceled. Microsoft has already responded accordingly and has now announced its own event.
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However, Microsoft will not rely on a genuine event including the invitation of numerous press representatives, because that would of course run counter to the intention of the E3 cancellation. Instead, the company based in Redmond wants to set up a digital event as a replacement.
After the organizing ESA officially announced the cancellation of E3 2020 in June yesterday, Microsoft, in the person of Xbox boss Phil Spencer, promptly spoke up and announced corresponding replacement plans. The company would have been one of the big supporters of the E3 2020 and had planned a large media showcase for the event, although several well-known industry representatives, including Sony, wanted to stay away from the fair anyway.
E3 has always been an important moment for Team Xbox. Given this decision, this year we'll celebrate the next generation of gaming with the @Xbox community and all who love to play via an Xbox digital event. Details on timing and more in the coming weeks https://t.co/xckMKBPf9h
– Phil Spencer (@ XboxP3) March 11, 2020
For Microsoft, 2020 is a "milestone year" for the Xbox, as was previously emphasized, also because the Xbox Series X is an important new next-gen platform to be released. Accordingly, Spencer now made it clear: "The E3 has always been an important moment for Team Xbox. Given the current decision, we will celebrate the next generation of gaming with the Xbox community and everyone who lives the game through a digital Xbox event Details of timing and more will be announced in the coming weeks. "
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One can presumably assume that Microsoft will hold a media showcase in the time context in which the E3 would otherwise have been held. We will keep you up to date. As is known, the company will also catch up on panels planned for GDC in digital form in the coming week; Among other things, it is about the interaction of Xbox Series X and Project xCloud.