Interpret is a consumer information agency that has published, in one of his latest studies, a series of data that helps us know the success that Nintendo Switch is having. And is that the hybrid already has crept into 70 million homes, still accessingNew areas of the market, something similar to what happened with Wii.
And is that according to this report, the conclusion drawn is that Switch is helping to expand the console market, something that we can see with some data that is quite enlightening.
Before Christmas, Nintendo Switch had 68 million consoles sold. A year earlier, these sales stood at just over 41 million units, which means that Nintendo sold nearly 27 million Switches during that time, up 64% overall.
The report also finds that in 2019 only 12% of Switch owners had no other console in their home, while in 2020 that number more than doubled to 25%
Regarding age, andConsumers 45 and older were likely to drive a good chunk of Switch spending. Age group 45-65 years old emerged in 2020 as a key demographic, investing 15% more in games than in 2019.
A series of data that highlights the good state of Nintendo Switch and its ability to expand the console market among consumers. What do you think of these data?