The brands that have lost the most market or that no longer even exist
It was a brand where, in the 2000s, it established itself as the industry’s leading manufacturer of graphics cards and accessories, such as TV tuner c ards. Founded in 1997 in the Netherlands, it barely lasted a decade, where its competitive pricing and mismanagement led them to remain residual today after signing deals with ATI and NVIDIA. So much so that in 2013 he only kept the agreement with AMD and then left the GPU market.
What about ATI, which with more than 30 years now did not have a GPU of its own? The bankruptcy of 3DFX and the subsequent acquisition of NVIDIA and its pressure with the 6000 series forced the company to accept the purchase of AMD worth $ 5.6 billion in 2006. It became Radeon Technologies Group as a tal after the acquisition and now we know how competitive it is in the market.
It went from being the first brand of motherboards at some point in the Athlon 64’s life to withdrawing from the mainstream market to focus on both mainstream and industrial motherboards and servers. Only some very advanced users understood the potential of the brand, while others like ASUS or GIGABYTE were selling millions of units with worse features and benefits back then.
DFI took over from ABIT in motherboards, a legendary brand among overclocking forums where even ASUS couldn’t compete. Unfortunately, his plates were elite products for very specific users and he couldn’t stay on the market until he left.
It was no secret that GeCube was one of ATI’s TOP brands at the time, as was another mythical one like HIS and its oversized heatsinks that managed to fool these monsters. Unfortunately, the market for GPUs like motherboards does not forgive and its participation has become a minority, it left Europe and later all that surrounded graphics cards.
It is currently unclear what the company is working on, if it continues to exist, at least in the PC market.
It was the first company to offer a full PC for less than $ 1000 and although before the 2000s it bought several strategic companies to expand its position in different markets, the reality is that despite being the second largest revenue maker of PCs, in 2002 it had to merge with HP to stay competitive because Dell was eating a lot of ground and the numbers were not good.
Currently, the brand as such only survives on certain specific product lines.
It is a company that is not having its best time, and even if in the 2000s it had a much larger market, small brands and especially Asians have devoured the market. The fall of such a giant is surprising, but other greats like Lian Li have been remade and returned to the top.
Aerocool continues to sell and diversify the investment as they have everything from fans, power supplies, cases, heatsinks and AIOs, but the truth is that brands like Nfortec or NOX are very competitive in the market. .