Seraphine, League of Legends a new character, a glorious bomb of fame and success within the game.
But Riot even created real social media accounts for his character, and in that, Seraphine is a bedroom producer living in our world. He has a cat named Bao, he likes to do face masks, and he is a K / DA supporter.
You are a cafe employee who wants to follow the music. His Twitter became a place to tell him his background stories. One day he sends a cover of K / DA’s “Pop / Stars” and is “recognized” by the party; the next thing you know, he flies out to help record with the band.
Prior to Seraphine release, all of this seemed like an obvious exaggeration of Riotine’s upcoming champion and skins, but things took a turn for the worse when Seraphine began writing about her worries. He was suffering from imposter syndrome now that he was working with the K / DA, and he asked fans to send him encouraging messages – which he later wrote on the cork board.
I don’t think I’ll ever be completely ready. but I know there are people who believe in me, and that is more than enough. thank you very much, even sincerely. i will deal with this in my head pic.twitter.com/j7xZ7gQHqC
– Seraphine⭐ (@seradotwav) October 11, 2020
i don't think i'll ever be fully ready. but i know there's people believing in me, and that's more than enough. 💜 thank you so much, i mean it sincerely. i'm gonna face this head on pic.twitter.com/j7xZ7gQHqC
— Seraphine⭐🌊 (@seradotwav) October 11, 2020
In response to the first request for incentive, there were tons of contempt among kind messages. “This is a blatant blasphemy,” reads one. “Hey, this is confusing using mental health struggles and problems as a marketing tool,” reads one. Any user who has responded to the recommendation also comes across another response that recognizes that Seraphine is not real.
i'm realizing that i can't do this alone. and maybe i need to be the one to ask for help… so could you give me some encouraging words? i need something to believe in right now
— Seraphine⭐🌊 (@seradotwav) October 10, 2020
While there were still fans who found solace in Seraphine, who related her tweets, and enjoyed what she represented, others found her concerns disturbing, especially in our current dark age of COVID. He’s not a real person, and he shouldn’t be forcing people to feel close to him using mental illness when he’s a public marketing campaign for a video game character.
Some people compared Seraphine to Miquela Sousa, a fictional CGI promoter, because he was creating relationships with others, all of which is not true. His posting concerns have been a wonderful reminder that the brands and characters used to promote them are not our friends.
Something about a marketing account using self-doubt & mental health to come across as relatable is Sadge capitalism https://t.co/qhfmuxwQgz
— Barento (@Razleplasm) October 11, 2020
While the K / DA campaign was run by artistic director Patrick Morales, all of Seraphine’s tweets were written by Bethany Higa. Higa used her experience to make up Seraphine’s story, making them go back. But maybe it has changed a lot.
“Honestly, I have written a lot of that story based on my own experience, as a young lady helping with Riot. It’s like one of my first post-college jobs. I have seen for myself doubt. I have seen my own imposter syndrome and all those things, ”said Higa. “The purpose of this story was to show that sense of hope, that sense of perseverance, and to show him the growth in self-confidence and victory over those struggles and the fears that he may have.”
That doesn’t mean Riot Games isn’t willing to admit mistakes made in Seraphine’s later post.
“I personally am proud of the people in our team, like [Higa] they don’t add very close parts to the character, but we also see that the story we chose had an unintended impact other than the story we were trying to tell, ”said Morales. “Right now, what I can say is that we are taking care of how he treats his fans, as well as topics that could hurt or mislead people.”
We don’t know what’s next for Seraphine or what the Riot Games are planning for future champion promotions, but hopefully it won’t involve making a deceptive communication promoter and giving them a recurring mental illness.